What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Bob Baker Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Coastal Events
Museum of Making Music Sponsor
Meals on Wheels, Youth Athletics

Subaru Love Promise Heart

Did Bob Baker Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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Love Promise Stories from Bob Baker Subaru

Subaru and Bob Baker Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care - LLS!  –  Kathlene S

The halls were dimly lit, to allow all of the cancer patients some much needed quiet and rest. It’s not easy fighting cancer. But Don Elliott walked in with a bright orange shirt and exuded joy as he spoke with the nurses while delivering Subaru blankets and craft kits. “I hope you know how much this community appreciates you”, said Elliott. “I know how hard each of you work taking care of patients every day”. Don delivered 80 blankets,10 craft kits and many ‘messages of hope’ to the Tri-City Hospital Foundation. They will be distributed throughout the year as part of the Subaru Loves To Care program, in partnership with the Leukemia & Lymphoma Society. When one of the nurses recognized LLS, she shared that she is a survivor and relied upon LLS to assist with her copay payments – it made a big difference in her life. Thanks to Bob Baker Subaru in Carlsbad for making a big difference in the lives of blood cancer patients at Tri-City Hospital.

Subaru and LLS Love to Care  –  Heather J

On June 26th, 2018, Don Elliot from Bob Baker Subaru delivered 80 blankets and 10 craft kits to Tri-City Hospital Foundation. Foundation President, Glen Newhart, was there to accept the donation and express his sincere gratitude for such a needed gift. Serving the hundreds of patients weekly, the hospital is constantly in need of items to bring light to patients suffering from illness. Don’s passion to help the hospital comes from a personal place in his heart. Many of the nurses know Don for his gracious strawberry deliveries, straight from the Carlsbad strawberry fields! Don exudes the passion Bob Baker Subaru shares with all their customers and community.

Subaru and NWF Love the Earth!  –  Sharon B

Our garden is an outdoor classroom the kids can't wait to visit each week. We are able to teach nutrition, science, social studies and math all through hands on activities for our kids Kindergarten through fifth grade. Many kids have never tried fresh raw vegetables, literally! They have not been exposed to delicious organic foods they grew themselves so this is a real treat for them as they realize processed, canned or inorganic foods they are used to eating aren't their only options in life. We appreciate our community involvement as we ask seniors from the community gardens to share their wisdom with us, as well as kind donations from local businesses far and wide including Subaru! Our PTA budget only goes so far, so we use every penny up and then must be creative in sourcing materials, seeds, tools and equipment.

Subaru Shares the Love with REED Academy  –  Jill N

REED Academy is a school for children with autism ages 3-21 located in Oakland, New Jersey and we are excited to be expanding our services to include housing, employment and community support for adults 21 and over on the spectrum. Part of our funding portfolio will include a social venture business with all of its profits going to support adults with autism. REED students, families and staff are so grateful to Subaru and Ramsey Auto Group for being early supporters of this innovative national social venture model. Our community is honored that Subaru and Ramsey Auto Group are deeply committed to supporting adults with autism. At 21, individuals with autism are no longer eligible to participate in their school program, leaving them without good and valuable options as adults. Thousands of people in our country will face a very difficult road without good quality community support from corporate partners like Subaru and Ramsey Auto Group. Subaru really understands some of the critical needs in our community and families are so thankful for their support.

Sharing the Love with Low-Income Youth!  –  Alisa A

The Museum of Making Music provides high quality programming to over 35,000 visitors annually, and off-site musical training to 800 disadvantaged children during the school year. We envision a world in which the joy of making music is a precious element of daily living for everyone, and most importantly, available to all regardless of an individual's income level or ethnic background. We believe there is no better place to begin this engagement with music than with our young schoolchildren through our Access to Music tour program. In this program, students from title one schools (those schools categorized by the U.S. Department of Education as being at academic risk of not achieving test and assessment scores and having the vast majority of students living below the poverty level) are brought to the Museum for a hands-on, inquiry-based tour of the Museum's exhibitions and introduced to the world of musical expression. Access to Music began in 2006 and now serves more than 3,000 students per year from seven different school districts. 88% of the combined populations are socio-economically disadvantaged families. This $20,000 outreach program is offered FREE to all the participating schools and students. Bob Baker Subaru donated $2,610 towards this initiative, giving low-income youth accessibility to an enriching Museum experience! Thank you for continuing to strengthen our community! https://www.youtube.com/watch?v=cGQm9nf2iPA


Students from Rancho Beuno Vista High School visited Bob Baker Subaru on April 15, 2015 to see first hand the internal workings of a Subaru New Car Dealership. The students were met by Donnie Thomas, the Subaru New Car Sales Manager, who gave the students an indepth tour of the entire dealership, including a demonstration drive in a new Subaru vehicle.

Bob Baker Subaru lives up to the Promise  –  Stacey B

I live and work in a small rural farming community in southern California. We are a family oriented community who supports our schools and especially our kids in need. Every year we put together a Scholarship Golf Tournament where we raise thousands of dollars each year to help our local kids with educational needs. This is a great scholarship because students can use it for their greatest need and they can go to any type of school they choose. Auto mechanic, massage school, what ever. While working on our 11th Annual event I received a letter in my auto statement regarding the Subaru Love Promise, so I put my local dealer to the test! I contacted Bob Baker Subaru of Carlsbad where I purchased my Outback in 2013, to see if they would be willing to sponsor a hole in one car. I cannot say enough about the generosity and enthusiastic support I received from the GM Bill Kornik and his service manager Don Elliott. I worked directly with Don who had a 2015 Forester at the event on time and on display for our golfers to admire! Unfortunately we did not give a car away that day but by lending their name and support to our cause we gained a whole new level of class for our fundraiser. This was our most successful yet and we raised over $20,000 for our kids. It's really a win/win because I know of at least 2 attendees who have told me that their next car is a Subaru and Bob Baker will be their dealer. Thanks Subaru for living up to the promise, it really matters!

Bob Baker supports North County Meals On Wheels  –  John D

Bob Baker Subaru has embraced the Subaru "Share the Love" campaign over the past few years by having employees volunteer to deliver meals to North County seniors with Meals on Wheels of North County. Meals on Wheels Association of America is the oldest and largest national organization composed of and representing local, community based Senior Nutrition Programs in all 50 U.S. States, as well as the U.S. Territories. Their Vision is an America in which all seniors live a nourished life with independence and dignity. Their mission: We believe that no senior should go hungry. Meals on Wheels Association of America empowers community programs to improve health and quality of life. For an entire week, employees from Bob baker Subaru volunteered with Meals on Wheels of North County to deliver meals to our North County seniors. For many, these are the only hot meals they get for that day. In many cases, it is also the only visitors they get that day. This has touched several of our employees to the point that they now volunteer on a regular basis to continue delivering meals.

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